About The Quality Food Awards

The Quality Food Awards – recognising the finest food products, available to purchase in the UK.

Now in its 45th year, the Quality Food Awards are the longest-running, most prestigious food awards in the UK; they cast a spotlight on products that offer fine ingredients, great taste and aroma, beautiful packaging and amazing value for money.

The Quality Food Awards are not just about new products - our judges are looking to reward excellence in food and soft drinks, regardless of when a product was launched. If it tastes great and looks great, a well-established product is as eligible to win an award as one that was launched in the past 12 months. We do ask that the product is on sale by the time the award results are announced.

Winning a Quality Food Award is an outstanding achievement. It means that your product has been judged to be the very best by renowned industry experts – and that really is something to shout about.

Entries are now open for the 2024 Quality Food Awards!

Here at the Quality Food Awards we pride ourselves on our stringent judging process, and the things that make us different. It is really important to us that every entrant finds value in participating in the awards:

  • We don't blind taste
    We consider all aspects of your product(s), including packaging and presentation
  • We don't automatically award a Bronze, Silver and Gold accolade in every category
    The Qs are about awarding accolades to exceptional products. If our judging panel doesn't feel that any products in a category are worthy of an award, then none of them will win one. Similarly, if our panel of experts feel strongly that multiple entrants deserve an award, then we will award multiple Bronze, Silver and even Gold awards to entrants that deserve one.
  • Feedback
    If our judging panel believe that there is some room for improvement with your product, we think you deserve to know so you can take that feedback on board as part of your product development process
  • Free use of logos
    We know how much of a difference to sales it can make when consumers see the Quality Food Awards logo on product packaging, so we send all winners a logo that can be used on your product packaging and marketing materials entirely free of charge

The Quality Food Awards has been awarding the very best quality products in the grocery retail sector for 45 years. The awards operate a rigorous judging criteria which has been at the forefront of the prestigious awarding system since it’s inaugural year in 1979.

An industry-leading accolade, a quality food award is showcased across companies of differing sizes such as retailers, brands, small producers in the form of a logo on pack highlighting the accolade awarded and the year of it’s achievement.

Prior to the Covid pandemic, we held a live awards event at Grosvenor House, London, each year. We held the awards virtually in 2020 and 2021 and then continued with this model post-pandemic following great feedback.

This year, to mark 45 years of the Quality Food Awards, we are delighted to be holding the award ceremony live, as an in-person event, for the first time since 2019.

The 2024 awards ceremony is going to be in a brand new format this year and will include a networking reception, with canapes from various shortlisted entrants, and a range of drinks options. The networking space will provide the opportunity to eat Quality Food, make connections or catch up with industry peers. In the second room, we will run the awards presentation throughout the networking event, split into category sectors. The awards space will be a theatre style layout, with a small stage, where winners will be announced in groupings of category sectors.

The event will be held in London in November - the final date and venue are to be confirmed.

We will be in touch with the event details soon, so watch this space!

The mission of the Quality Food Awards is to recognise and award the mark of quality to suppliers and retailers in the grocery retail sector and foodservice industries. Use of the ‘Q’ on pack is a mark of utmost quality and demonstrable approval from the Quality Food Awards’ in depth and through judging process. The brand has developed to be a key metric in the industry in highlighting the best products for consumers.