Products supporting physical activity, recovery or endurance, including protein snacks, hydration and functional beverages.

Foods preserved through fermentation or pickling, including kimchi, sauerkraut, pickled vegetables and fermented condiments.

Products formulated or positioned to support digestive health, including foods and drinks containing fibre, prebiotics, probiotics or fermented ingredients. Includes products designed to contribute to gut balance, digestive comfort.

Food and drink products reformulated to reduce fat, sugar and/or salt in line with UK HFSS regulations, while maintaining taste, quality and consumer appeal. Includes products specifically developed to meet HFSS compliance.

Products formulated or positioned to support immune health through vitamins, minerals, botanicals or functional ingredients.

Food and drink products with a strong plant-based or plant-forward nutritional focus, emphasising whole ingredients, fibre, natural nutrients and reduced reliance on animal-derived components. Includes vegetarian, flexitarian and plant-based products positioned for health and wellbeing benefits.

Products reformulated to improve nutritional profile, including reduced sugar, salt or fat, increased fibre or protein, or cleaner ingredient lists.

Products offering added functional benefits such as gut health, immunity, energy, focus or sleep support.

Functional drinks including vitamin waters, kombucha, protein drinks, hydration products and wellness shots.

Food and drink products naturally high in protein or fortified with added protein, including dairy, snacks, ready meals and beverages.

Products specifically developed to reduce or eliminate added sugars, including drinks, snacks, dairy and ambient foods.

Meat products specifically formulated or trimmed to reduce fat content. Includes all reduced fat meat types and products.