Baked Breakfast Products

Baked items intended for breakfast consumption, including pastries, muffins, croissants, breakfast buns, and similar ready-to-eat baked goods, sweet or savoury.
This category is now closed

The All-Year Round categories recognise outstanding food and drink products available to UK consumers throughout the calendar year. These product awards celebrate consistent excellence in quality and innovation in food and drink.

Judging Criteria

  1. Taste
  2. Texture
  3. Flavour
  4. Aroma
  5. Ingredients List
  6. Provenance
  7. Product Appearance
  8. Packaging
  9. Price Point/Value for Money
  10. Innovation/Aims in the Marketplace

Loaves and Rolls

All standard bread loaves and bread rolls, sliced or unsliced, white, brown, wholegrain, seeded, or speciality styles.
This category is now closed

The All-Year Round categories recognise outstanding food and drink products available to UK consumers throughout the calendar year. These product awards celebrate consistent excellence in quality and innovation in food and drink.

Judging Criteria

  1. Taste
  2. Texture
  3. Flavour
  4. Aroma
  5. Ingredients List
  6. Provenance
  7. Product Appearance
  8. Packaging
  9. Price Point/Value for Money
  10. Innovation/Aims in the Marketplace

Flatbreads and Wraps

Unleavened or lightly leavened breads such as wraps, tortillas, naan, pittas, and flatbreads, plain or flavoured, suitable for filling or dipping.
This category is now closed

The All-Year Round categories recognise outstanding food and drink products available to UK consumers throughout the calendar year. These product awards celebrate consistent excellence in quality and innovation in food and drink.

Judging Criteria

  1. Taste
  2. Texture
  3. Flavour
  4. Aroma
  5. Ingredients List
  6. Provenance
  7. Product Appearance
  8. Packaging
  9. Price Point/Value for Money
  10. Innovation/Aims in the Marketplace

Cereals and Porridge

Breakfast cereals and porridge products, including flakes, granola, muesli, oats, instant or cook-from-scratch formats.
This category is now closed

The All-Year Round categories recognise outstanding food and drink products available to UK consumers throughout the calendar year. These product awards celebrate consistent excellence in quality and innovation in food and drink.

Judging Criteria

  1. Taste
  2. Texture
  3. Flavour
  4. Aroma
  5. Ingredients List
  6. Provenance
  7. Product Appearance
  8. Packaging
  9. Price Point/Value for Money
  10. Innovation/Aims in the Marketplace