Ben & Jerry’s is extending two of its best-known flavours into a new handheld format, as the ice cream maker looks to capitalise on demand for portioned treats that can be eaten on the move. The launch brings Cookie Dough and Chocolate Fudge Brownie to sticks, marking a further push beyond the tub format that has long defined the brand.

According to Ben & Jerry’s, the new sticks keep the trademark mix-ins that helped make both flavours favourites in the first place. Cookie Dough pairs vanilla ice cream with chunks of chocolate chip cookie dough, while Chocolate Fudge Brownie combines chocolate ice cream with brownie pieces, all finished with a chocolatey coating. The company says the format is intended to give shoppers the same indulgent experience in a more convenient, single-serve form.

The move reflects a broader strength in handheld ice cream, which the company says is the largest format by value in the category and has grown steadily over the past two years. Ben & Jerry’s is also leaning on the enduring appeal of the two flavours: Cookie Dough has been a brand staple since 1984, while Chocolate Fudge Brownie has been on sale since 1991 and remains one of its most recognisable products.

Lucy McManus, Ben & Jerry’s brand manager, said the extension was a natural development for the business, given the brand’s focus on chunks, swirls and indulgent combinations. The sticks will arrive in Tesco from 21 September before becoming available more widely from January 2027, alongside another new product, Love Nut Hate, which will come in tub form.

That flavour combines sweet cream ice cream with pistachio swirls and pastry pieces. Ben & Jerry’s says a portion of proceeds from each tub will support organisations working with refugee communities through its Up Collective initiative, an international programme launched in 2017 to help forcibly displaced entrepreneurs. The company says the scheme has backed more than 600 entrepreneurs across four cities, leading to 148 business launches and 89 job placements.