
The evolving landscape of specialty coffee: Balancing automation and artistry
As automation transforms the specialty coffee industry, roasters strive to combine modern technology with traditional artistry. Potterbeans exemplifies this balance, utilising wood roasting methods while embracing advancements to maintain craft authenticity amidst increasing consumer demand for premium artisanal products.
In the ever-evolving landscape of specialty coffee, automation has taken on a significant role, reshaping traditional practices and introducing new efficiencies throughout the supply chain. Once revered for its artisanal roots, the industry now faces the challenge of integrating modern technology while maintaining the authenticity of its craft.
Recent advancements in automation technology have enabled coffee roasters to achieve a level of consistency previously unattainable by human operators. By reducing the margin for human error in critical processes such as roasting and brewing, businesses are now able to deliver uniform coffee experiences, which has become increasingly important to discerning consumers. “The ability to collect and share data from thermocouples located in the bean pile and other areas of the machine has accelerated learning for everyone involved in coffee roasting,” stated Stephen Brown, owner of Potterbeans, an artisan roaster based in Cornwall, UK.
Roasting, which has undergone transformative changes since its origins in the 15th century, has particularly benefitted from these technological advancements. Automation allows roasters to precisely control variables like temperature and airflow, facilitating the creation of repeatable profiles that capture the best characteristics of the coffee beans. "Our willingness to share that information across online platforms has allowed people from outside the industry to enter the mix, often bringing unique approaches that don’t follow common practices," Stephen added.
However, amidst these advancements, the essence of specialty coffee as an art form remains intact. Experts contend that while technology contributes to consistency, the mastery of roasting still requires a deep understanding of various elements, such as bean origin and variety. Stephen cautioned, “Despite all the technological advances, there are certain scenarios that arise where software might not be able to navigate an unforeseen blip in the roasting process in the same way that an experienced roaster could.”
As the demand for automation increases, there are concerns within the industry about preserving the human touch that adds unique value to coffee. At Potterbeans, efforts are made to maintain that connection by employing traditional wood roasting methods. This slower and sustainable approach not only reflects artisan skills but also enhances the flavour profile of the coffee. “It was very important to us that the wood wasn’t kiln-dried, which burns fuel to create fuel, and was locally sourced," explained Stephen, highlighting their commitment to sustainability and quality.
Wood roasting, which has fallen out of favour for the speed of gas and electric alternatives, has a notable impact on the overall sensory experience of the coffee. The method allows for a fuller flavour, retaining the coffee's natural oils and balancing acidity and sweetness, which is especially beneficial for espresso.
To thrive in the current market, coffee roasters must strike a balance between achieving consistency through automation and preserving their artisanal heritage. Potterbeans utilises various quality control processes, including the measurement of mass lost during roasting, to replicate successful outcomes. “In addition to this, we use and target specific percentages of mass loss during the roast to help gauge the roast level and bean colour,” Stephen noted.
As the coffee market becomes increasingly automated, the demand for handcrafted products remains strong. Research indicates that 77% of consumers are willing to pay a premium for products they perceive as artisanal, making the hand-crafted quality of specialty coffee a distinct competitive advantage.
While automation can streamline processes and enhance operational efficiency, the nuance of craftsmanship, human skill, and experience remains essential. “Managing key variables like moisture, density, and size requires intuition and experience to achieve the optimal results,” Stephen remarked, underscoring the indispensable role of human involvement in the roasting process.
In conclusion, the café industry finds itself navigating the complexities of a dual focus: embracing the advantages of automation while ensuring that the rich traditions and stylistic nuances of specialty coffee persist. As this evolution continues, the interplay between technology and artistry will shape the future of coffee in the UK and Ireland.