Salad brand Florette is set to enhance its presence in the UK’s fresh salad market, valued at £634 million, with the introduction of two new salad bowls: Florette Spicy Salad and Florette Caesar Salad. These products aim to provide more variety to health-conscious consumers and will be available through several retail partners.

The Florette Spicy Salad, weighing 200g and retailing at £2.50, features a medley of crisp mixed leaves, peppers, and tomatoes, combined with a Peri-Peri dressing that adds a distinctive spicy flavour, complemented by chilli sprinkles for added texture. This product is scheduled to debut on 5 May 2025 exclusively at Nisa.

In contrast, the Florette Caesar Salad, a 165g offering also priced at £2.50, includes Crisp Romaine lettuce tossed with a tangy Caesar dressing, crunchy black pepper croutons, and shavings of Parmesan cheese. The roll-out for this salad is planned for mid-June and will be available at Nisa, SPAR, Londis, and Budgens.

Martin Purdy, Commercial and Marketing Director at Florette, shared insights on the new products, stating, "The two products are very different, will have major on-shelf presence, and we’re confident will broaden the appeal of market-leading Florette." Purdy elaborated on the Spicy Salad, noting, "Florette Spicy Salad comes with a bit of Peri Peri attitude, meeting the growing appetite amongst UK consumers for spicy food, and offers a real point of difference in a category which is seen by some as a bland sea of green. It’s really versatile and can be enjoyed as a stand-alone lunch, a tasty side dish, or used to add more spice to protein dishes." He added regarding the Caesar Salad, "Florette Caesar Salad brings back a great tasting and indulgent favourite which has had a recent resurgence in popularity and is a versatile, tasty accompaniment to a wide range of everyday meals and snacks."

Florette has reported significant success in the prepared salads segment, with over 3.5 million shoppers opting for the brand annually. The company has experienced a robust growth trajectory, with value sales increasing by 26 per cent and volume sales rising by 34 per cent, a result attributed to expanded distribution.

To further energise demand for its products, Florette plans to invest in substantial marketing efforts throughout 2025. This includes a high-profile sponsorship of the Food Network, the UK’s leading dedicated food TV channel, during the key summer months from May to August. Additionally, partnerships with food publications such as Good Food and olive magazines are expected to extend the brand’s reach and engage consumers more effectively.

Beyond its product offerings, Florette is actively addressing environmental concerns, championing initiatives like the Wild Flowering programme aimed at protecting pollinators. The brand also prioritises packaging recyclability and reducing food waste, aligning with consumer values that increasingly favour sustainability and ethical practices.