Irish meat brand Clonakilty Food Co has unveiled its latest offerings in the UK market with the launch of a Black pudding six-pack sausage line and a Dry Cure Back Bacon six-pack, now available on Ocado. This expansion enables Clonakilty to further expand its reach in the UK, where its products have seen a significant uplift in popularity.

The sausages, priced at £3.80 for a 370g pack, are produced using Clonakilty's century-old secret black pudding recipe, resulting in a product that promises rich, robust flavour. The company describes these sausages as an ideal addition to a traditional cooked breakfast or as a hearty accompaniment to dinner, such as served with mashed potatoes and gravy. Meanwhile, the Dry Cure Back Bacon, available at £3.30 for a 200g pack, is made from 100% premium Irish pork and is noted for its traditional curing process that avoids the use of sugar and ascorbates, maintaining an authentic taste profile.

Clonakilty’s growing presence in the UK is evidenced by its impressive trajectory over the last five years. The brand's sales have nearly doubled during this period, bolstered by its product range that includes not only the new sausage and bacon lines but also established favourites like Whitepudding and Clonakilty Sausages. Their products are now widely available across major retailers including Sainsbury's, Asda, Budgens, Nisa Local, and Londis, as well as independent butchers and the online platform Your Irish Food.

Owner Colette Twomey expressed her enthusiasm for introducing these products to Ocado customers, noting, "We are so thrilled to be able to offer two more Clonakilty products to Ocado shoppers." She reflected on the positive reception of their existing offerings, adding, "Having seen how much they enjoy our Whitepudding, Blackpudding and Sausages we know they will love our Blackpudding Sausages and Rashers just as much." This sentiment underscores the brand's commitment to sharing traditional Irish flavours with families throughout the UK.

As consumer interest in artisanal and heritage food products continues to grow, Clonakilty's strategy to leverage its rich history and traditional methods may serve not only to expand its market share but also to enhance the culinary experience for UK shoppers eager to explore authentic Irish cuisine.