British summer picnics embrace hummus and Mediterranean dips as traditional foods wane

British summer picnics embrace hummus and Mediterranean dips as traditional foods wane

Industry News
Trends Food Trends Deli Dips

New research reveals a shift in British summer picnics, with hummus, fruit kebabs, and charcuterie boards overtaking pork pies and chicken drumsticks. Mediterranean dips and healthier options are rising in popularity, reflecting changing tastes and international influences on outdoor dining habits.

Recent research indicates a significant shift in the types of foods that British picnic-goers are selecting for their summer outings. Traditional fare, long dominated by items such as pork pies, cheese sandwiches, and chicken drumsticks, appears to be yielding ground to lighter and more varied options, reflecting changing tastes among consumers.

A study by Moorish reveals that hummus has emerged as the favourite picnic item, chosen by 21% of respondents, followed closely by fruit kebabs and charcuterie boards, both at 20%. Other notable selections include summer rolls (13%) and chickpea salad (9%). While the British penchant for tea remains steadfast, iced tea has become a popular refreshing choice for summer picnics, showcasing a blend of traditional and modern preferences.

The survey also highlighted the role of dips in picnic spreads, with garlic and herb dip leading as the most favoured option at 24%. Other popular dips included sour cream and chive (18%), hummus (11%), Tzatziki (11%), and guacamole (10%). Yet, opinions diverged on pairing choices; some picnic-goers opted for tortilla chips or breadsticks, while others favoured fresh vegetables like carrots or cucumbers for dipping. Notably, some respondents admitted to using their fingers to indulge in dips, which presents a more casual approach to dining.

This variation in picnic offerings underscores a growing trend towards a broader food selection. Consumers are eager to explore healthier and more diverse culinary options, reflecting a movement away from exclusively traditional picnic staples. This trend is mirrored across the dining landscape, where the rise of informal eating habits has made dips increasingly popular. As reported by The Guardian, dips such as guacamole and tzatziki are becoming integral to British cuisine, influenced by global culinary trends and an appetite for gourmet and authentic flavours.

Moreover, Bidfood's 2025 World Food Trends report highlights the rising popularity of Greek dips, suggesting that traditional Mediterranean flavours are finding their way into British picnics. This aligns with a broader trend towards using natural, clean ingredients inspired by international cuisine, as indicated in various culinary reports.

The shift towards health-conscious eating is also echoed by guides from nutrition experts, who advocate for picnic foods that are nutritious and safe to consume outdoors. Recommendations focus on incorporating fresh vegetables, whole grains, and plant-based proteins, which not only cater to contemporary dietary preferences but also promote a balanced meal.

As the dips and spreads market continues to grow—reportedly by 25% over the past five years—it's clear that they play a pivotal role in enhancing meals and snacks alike. Consumers are embracing dips for their versatility, using them across various dining occasions, including casual summer picnics.

In conclusion, the transformation of British picnic baskets reflects a confluence of health-conscious trends, global culinary influences, and a desire for more engaging dining experiences. As summer approaches, these evolving tastes signal a promising shift for outdoor eating, inviting a diverse array of foods to the picnic table.