Performance Awards - Shortlist 

The Quality Food Awards are renowned for recognising and celebrating the best food products in the UK retail, wholesale and foodservice sectors. However, it is the individuals and teams behind these products’ development, production and distribution that makes them award winning. It is in recognition of this that we have included the performance awards to the Quality Food Awards line-up.  Well done to everyone on the shortlist; a recognition of the efforts you have put in this year.


Best Initiative by a Foodservice Provider

American Muffin Co – Breakfast Muffin
Developed products to fit a specific size and standard, for Whitbread to supply Premier Inn with hotel breakfast boxes to replace the traditional breakfast buffet.

Beet This
This local business provided local foodbanks with sauces, produce and low cost recipes in order to help the local community.

Chiltern Foods – Breakfast Box
Provided a Breakfast Box ambient offer to Premier Inns, created a turnaround of less than 5 weeks and delivering over 200,000 in the first 4 weeks of operation alone.  

The Elephant and Castle, Barnsley
Revamped the pub’s offering, including take away cocktails and all day takeaway food service, boosting sales YOY despite closing for 4 months.

Fairoak Foods and LEON Initiative
Created Direct to Consumer bulk recipes for LEON’s “Feed Britain” scheme, in just a two week window, designing a brand new menu with top quality ingredients

Pip Organic
‘Foodservice to Retail’ initiative, in revising their entire business model from hospitality to a retail specific format, including launching online sales and making the switch to retail-ready packaging.

Simply Lunch ‘Boxed To Go’ initiative
Delivering an entire meal in a box with a hand sanitising wipe and disposable cutlery, to offer a light touch service and completely hassle-free food solution. 


Own Label Range of the Year

Aldi - Specially Selected

Asda - Extra Special

Asda - Plant Based

Co-op - Fakeaway

Co-op - GRO


Rising Star Award in partnership with Working Options

Conor Stewart, Beet This

Hamish Murray, Midas Mead

Kerani Kirakos, Fairoak Foods