Products marketed as a breakfast item. This includes cereal, cereal bars and breakfast products, granola, porridge etc. 

All chocolate bars, boxes, sharing bags, novelty, seasonal (excludes Christmas) and sweets

Any sweet pudding or dessert, including ice cream, whether they be ambient, chilled or frozen.

Food designed for snacking includes crisps, nuts, popcorn, jerky, bars

Includes butters and spreads, milk, cream, yoghurt, kefir. Excludes Cheese.

Inclusive of all unprepared eggs e.g. chicken, duck, quail, and varieties e.g. blue, brown.

Includes coffee ground, instant and pots (excludes beans); tea and herbal tea; hot chocolate etc

Anything you add to your meal after preparation to enhance the flavour, ie. mayonnaise, ketchup, balsamic glaze etc.

Anything you add to your meal during the cooking stage, ie. stir-in pasta sauce or pesto etc.

Any food which has been pickled or fermented i.e kimchi, sauerkraut, kombucha etc

Any relish or chutney including savoury jams or marmalades suitable for cheese.

Including jams, sweet spreads, syrups, honey, nut butters

Includes home baking kits, herbs and spices, salts, oils and vinegars, all canned goods

Plain, unseasoned fruit and vegetables in the frozen aisle for convenience e.g. broccoli florets, mixed berries

Fresh fruit Including prepared or unprepared e.g. whole fruits, pre-cut fruit pots

Fresh vegetables including prepared or unprepared e.g. whole vegetables, vegetable roasting trays, stir fry kits

Fresh vegetables including prepared or unprepared e.g. whole vegetables, vegetable roasting trays, stir fry kits

Any prepared or unprepared accompaniments to a main meal whether ambient, chilled or frozen

Pasta can be fresh or dried, with or without filling; rice; grains and pulses of any variety e.g. couscous, pearl barley

Including chilled and frozen

Includes ambient, chilled or frozen. Also includes sausage rolls and savoury tarts

Any meal ready to cook at home that needs a raw protein element cooking out e.g. mini roast dinner, hunter's chicken

Products with the protein already cooked that just require heating up at home e.g. lasagne, meatballs, gnocchi in sauce

Including ambient and chilled soups

Subscription items delivered to the home e.g. nut boxes, coffee, fresh produce (does not include alcohol)

A box delivered to the home that contains all ingredients required to create a meal. With a recipe card

Kits that include all the flavouring and accompaniments to a meal that needs additional ingredients e.g. fajita kits, curry kits

Products specifically created with reduced sugars, salts, fats in comparison to their standard counterparts e.g. reduced fat salad dressings, reduced salt condiments, sugar-free drinks etc. Does not include reduced fat meat products, see MEAT