Holland & Barrett accelerates growth with digital and experiential store innovation as revenue surpasses £981 million

Holland & Barrett accelerates growth with digital and experiential store innovation as revenue surpasses £981 million

Industry News
Holland and Barrett

Holland & Barrett reports a record-breaking 11% increase in sales to £981 million, driven by strategic investments in digital channels and experiential stores, positioning the retailer for further growth beyond the £1 billion target in 2026.

“Holland & Barrett’s continued investment in technology and its store estate, combined with a wider consumer focus on wellness, has ensured that the retailer delivered a strong set of results for the 52 weeks ending 30 September 2025. Total sales increased 11% to £981.0m, while UK retail sales rose 12.1% to £686.6m for the FY 2024/25. This performance indicates Holland & Barrett has gained market share in the UK health & beauty market, which grew by 5.8% in 2025. Sales were boosted by social media wellness trends and increased access to weight-loss medications, which are encouraging more engagement with health products. The retailer is well-positioned to continue capitalising on sustained demand for health and wellbeing products." Charlotte Chilcott, retail analyst at GlobalData, wrote following the release of the results.

The numbers underline a continuation of double-digit expansion, with year-on-year revenue climbing to £981 million in the 12 months to September 2025 and management signalling momentum into the current financial year. Industry reporting shows this marks the third straight year of double-digit growth, and the company is forecasting it will surpass the £1 billion revenue mark in 2026.

Online channels were a material engine of growth, with digital sales up around 20%, now representing just over one fifth of total group income. Web and app revenue combined contributed more than £249 million, reflecting significant investment in site and app functionality that the retailer says has improved product discovery and personalisation.

Physical stores remain the primary revenue source, but the firm has been active in reshaping its estate to blend retail and services. The group opened dozens of outlets across the UK and Ireland during the period, delivering a net increase in locations while refitting scores of stores in the Benelux market. In March 2025 the company opened its first experiential H&B Experience Store in Cardiff, a larger-format site that houses a wellness studio offering yoga and pilates, health checks and biological age testing as part of a wider £70 million programme to transform stores.

Holland & Barrett’s recent performance sits on a longer-term recovery. Prior financial years showed progressive improvements in sales and gross profit that management says flowed from a customer-first transformation strategy and an expanded store and concession footprint. Executives point to sustained investment in both store and digital channels as central to converting growing consumer interest in preventative health into repeat custom.

Looking ahead, the retailer is positioning itself to capture persistent consumer demand for wellbeing products and personalised services. Company commentary and sector analysis suggest that trends around supplementation, preventative health and appetite-management therapies will continue to support category growth,while the combination of experiential store formats and enhanced digital personalisation is central to the group’s plan to reach the next revenue milestone.