Double Dutch broadens 150ml can range with bold redesign to accelerate premium mixer market growth

Double Dutch broadens 150ml can range with bold redesign to accelerate premium mixer market growth

Industry News
Double Dutch Majestic

Double Dutch expands its premium mixer offerings with a new 150ml can range featuring a striking redesign, aiming to capture increasing demand for single-serve mixers across retail and hospitality sectors, with Majestic among the first to stock the full lineup.

Double Dutch has widened its 150ml can range and introduced a sharper packaging design as it pushes further into the premium mixer market, with Majestic among the first retailers to stock the full line-up. According to the brand, the move reflects rising demand for single-serve mixers across both retail and hospitality channels, while Majestic Commercial will also supply selected products to thousands of independent pubs, restaurants, bars, hotels and event venues across the UK.

The expanded range now spans core mixer styles including tonic, skinny tonic, soda water, ginger ale, ginger beer, pink grapefruit soda, cucumber and watermelon soda, sun and sea tonic, and elderflower tonic, alongside the brand’s 500ml glass bottle formats. Majestic has also added the tonic water and skinny tonic water glass bottles to its shelves, giving shoppers and on-trade buyers a broader set of options as summer trading gathers pace.

The packaging overhaul is positioned as part of a wider brand refresh. Double Dutch says the new can artwork is intended to be bolder and more flavour-led, with design details that hint at each drink’s ingredients and provenance. The elephant motif used in the artwork is a nod to the Indian roots of tonic water, while the overall look mirrors the updated style the company introduced across its 200ml glass bottles last year.

Raissa de Haas, co-founder of Double Dutch, said the growth of the can range was being driven by demand from both hospitality customers and retail shoppers, adding that national availability through Majestic marked an important step for the brand. James Cox, buyer at Majestic, said the company was looking for products with both quality and a clear story behind them, and pointed to Double Dutch’s female-owned status, B Corp certification and carbon-negative credentials as part of its appeal.

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