A Guide to Entering 

1) Categories

Firstly you will need to select the correct category that your product falls under. You can enter whether you are the product's manufacturer or retailer. 

Your product must be on sale by 12 November, unless entered into a seasonal category, within the UK for consumer to buy (in-store or online). 
Remember the judging criteria when selecting your products: taste; flavour; texture; aroma; ingredients list; value for money; innovation; aims in the market place; presentation; packaging – does the product meet its stated aims in the market, and does it do it well?
It doesn't have to be a new product – just a really good one.

2) Information Required
Once you have selected your product category, chosen when awards programme fits and clicked on the entry form, you will be required to enter the following information:

  • Product information- name, launch date, price, weight - Always tell us the price: value for money is an important part of the debate
  • Subcategory - you will be asked to select a subcategory in which you believe your product falls under. This is for guidance only and your product may not be judged in the subcategory if another category is deemed more suitable.  
  • Who it is manufactured for, if anyone
  • List of ingredients - Judges prefer products with clean ingredients declaration
  • Cooking instructions - Check that they are set out clearly
  • Details of UK listings (instore and online)
  • 100-word product description - to include product USPs and aims in the market place. This description will be read out to the judges when they receive your product for tasting so please take care-– judges appreciate being told the “story” behind a product – especially if it has a strong message to communicate.
  • Upload a pack shot / photo of the product and also a logo of your company
  • If your product needs other ingredients added, such as baking kits, please make sure that this is clearly stated in the submission
  • Follow delivery instructions and deadlines carefully. These will be sent to you at a later date.
    Deliver your products to our judging venue on the dates specified.

You will receive confirmation via email as soon as your entry has been submitted, and at the end of June you will receive full delivery details of where and when to send your products for judging in July and August.

For the Awards, we generally ask for four product samples, as judges see packaging and also a whole sample cooked.

If you have any questions please contact katie.theofanous@emap.com.

Don't forget to click on 'Save' if you don't have all the information required, to add your entry to your basket. You will then be able to go back to this point and complete your entry at a later stage. 

3) Fees

Entry fee per product: £464 + VAT
Foodservice Fees per product: £385 + VAT
Small Producer entry fee (fewer than 10 staff and annual sales under £2 million): £125 + VAT. 
All entries should be paid for before judging commences on Monday 19 July 2021. Payment can be made by credit card or alternatively by invoice if you select this option.
All Small Producers eligible for a reduced rate should complete and submit the Small Producer Form before entering a category. They will be given a discount 'promo code' to use in the entry form.