Quality Food Awards 2021 Shortlist Showcase


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Reduced/Low

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Benchmark- Heinz.

Reduced/Low
£1.50

There are a number of occasions where health is a key driver is in growth, with shoppers actively moving away from managed health to holistic health. This product balances a number of health needs including: high in protein, low in sat fat and contributes towards 5 a day criteria. Our product does all this whilst not compromising on taste. Made with succulent chicken breast served in a smoky barbeque sauce with sweet potatoes and onions. Under 300 Calories too!

If you're looking for a delicious, balanced, high in protein meal delivered in minutes, then look no further! Our freshly prepared meal has been nutritionally approved to add benefit to your diet, making the healthy choice an easy, no compromise option.

This 'Live better' product is built around everything we know and love about Thai food – big, bold and balanced flavours. Our chefs start with a rich, creamy, aromatic Red Thai sauce alongside tender chicken pieces and fragrant jasmine rice, finished with crisp and sweet red peppers, mange tout and greens beans.

The health and wellbeing agenda is being accelerated as shoppers adapt to a post-covid lifestyle. With more time on our hands, we are becoming more aware of our health and are spending more time and money looking after ourselves. Morrisons have adopted a taste-first approach and developed this delicious high protein salted caramel flavour ice cream, swirled with a salted caramel sauce, which delivers on both taste and quality. All of this for only 292 kcals per tub! A fun and indulgent ice cream treat for the whole family without the guilt.

Savoury Pastries

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Butter enriched puff pastry rolls filled with smoked dry cured bacon, west country cheddar cheese and pork sausage meat and a bacon flavour sprinkle. No Benchmark. BRC: A.

Produced by our master bakers in Market Drayton, the Asda Extra Special Pork rolls are made with a blend of British pork seasoned with sage and black pepper encased in all butter puff pastry with 64 laminations for extra flakiness. The rolls are finished with an egg glaze, using free range British egg.

Savoury Pastries
£0.90

A perfect snack straight from the Freezer. Made with a rich, warming gravy and wrapped in our flaky first bake puff pastry. Tender diced steak in a rich seasoned gravy. Ideal for a cold winters snack! Perfect served on its on or as a Meal Centre.

Soup

Adding a excitement to lunchtime with a flavoursome twist on the traditional soup flavours you love.

People are becoming more conscious about reducing sugar in their diets. So, why not try Asda’ No Added Sugar Tomato Soup. The tomato is the hero in this product and with no added sugar the fresh tomato taste really comes through. It’s a smooth and warming soup that can be enjoyed on its own or with a nice kale salad. Suitable for vegetarians 1 of 5 a day is provided from half a can of soup. 

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Our new deliciously rich, creamy wild mushroom soup is so comforting and although it is perfect for those cosy autumn and winter months, you can enjoy it all year round. This soup is made with a selection of mushrooms, including chanterelles, ceps and fairy ring mushrooms, with velvety mascarpone, cream and a hint of white truffle flavour oil for extra indulgence. This soup is gluten free, suitable for vegetarians and 1 of your 5 a day.

Our Immunity Soup is full of tasty nutritional goodness. It's a source of Vitamin C and contributes to the normal function of the immune system as part of a healthy lifestyle and balanced diet. It is also rich in Vitamin A, E, K and Calcium. It is Vegan, Gluten Free, Allergen Free, Low Fat, High Fibre and free from artificial preservatives and additives with No Added Sugar.

It is packaged in a bespoke bottle which is microwavable, BPA free, fully-recyclable, portable and climate neutral. Our unique bottle allows for fast, healthy nutrition on the go without the need for utensils and can be served and consumed with minimal handling (which is so important in today's Covid world). 

STORE CUPBOARD

 

Cans and Jars

The Asda Smart Price Chilli Con Carne is the ideal solution for a quick, easy, low-cost meal. With a chilli rating of one, this chilli con carne is comprised of minced beef, red kidney beans and peppers in a tomato based mild chilli sauce. Best served with white rice or simply on top of a jacket potato it’s the perfect cupboard staple. Contains no artificial colours, flavours or hydrogenated fat.

Cirio Finely Chopped Peeled Plum Tomatoes from Puglia come from a region in Southern Italy, overlooking the Adriatic sea, especially suited to this variety; its fertile soil rich in limestone and Mediterranean winds result in the growth of full-bodied tomatoes with a naturally sweet taste and a juicy though compact texture. This extremely finely crushed pulp, immersed in its own fresh juice, has a crisp flavour with a genuine and authentic taste of Italian tomatoes. Ideal for quick or slow cooked dishes and with its Associazione Verace Pizza Napoletana endorsement, it is a must when making a real Neapolitan pizza. 

Scottish mackerel, hand filleted and smoked over beech wood. High in omega 3. Fully recyclable packaging.

Condiments

Condiments
£1.05

We had one goal with the ASDA classic ketchup recipe - To deliver the best ketchup in UK market. Using only certified suppliers, controlled origin tomatoes (from Portugal Ribatejo region, a premium tomato growing region), we have developed a clean label formulation that ensures superior product quality, full of flavour and with the right texture…all that makes the perfect ketchup. Being suitable for vegans this is inclusive of everyone.

Many of the soy sauces available on supermarket shelves are chemically processed. In Japan, these are known as ‘fake’ soy sauces as they contain many additives. Fused By Fiona Uyema soy sauces are different. Our soy sauces are naturally brewed, made with non-GMO soy beans, and above all, our recipes contain no added sugar, preservatives or additives. Fused Cheeky Chilli Soy Sauce is part of our clever range of infused soy sauces. Add punch of spice and umami flavour to any savoury dish with Fused Cheeky Chilli Soy Sauce. Try drizzling over roasted vegetables or rice, or use as a sushi dipping sauce. It's great in marinades and stir fries too.

Glaze with Balsamic Vinegar of Modena. Great for salads and roasted veggies. Suitable for vegetarians. 

For our Best French Dressing we use punchy Dijon mustard and sweet cider vinegar, emulsified into a creamy and warming dressing, and infused with cracked black pepper and fragrant parsley. It’s topped with rich cold pressed rapeseed oil that’s adds a mellow nutty flavour to the final product. Packs a punch on a simple green salad or try drizzled over roasted asparagus and soft-boiled eggs. With no artificial flavours or colours and suitable for vegans, the Best French Dressing is ideal for all occasions.

Cooking Ingredients

RESTAURANT FRIED CHICKEN: We were a massively popular fried chicken restaurant, and now help you recreate the same delicious quality fried chicken at home. Pride and quality are essential for us

CLEAN INGREDIENTS: We use good quality ingredients, keeping out all the other junk that fried chicken coatings are known for.

EASY TO MAKE: Dip your chicken into buttermilk or egg & milk. Coat in our Bird Dust and you're ready to deep fry, oven bake or air fry

JOIN US: We're a small team, crazy about perfecting fried chicken. Help us raise the level beyond the usual stuff 

Cooking Ingredients
£6.95

Heavenly, fragrant of Persian origin, Advieh-E Halegh has a scent of earthy notes from its principal ingredient, cardamom. Enriched with warming cinnamon and laced with sweet rose petals, it provides delicious undertones to beautiful bakes, cakes and puddings. It also pairs handsomely with cocktails like an espresso martini. Believed to originate from modern-day Iran, there are certain cultural practices surrounding this blend. Advieh meaning ‘Spice-mixture’ in Persian, is solely and traditionally blended by household matriarchs and spice merchants. Our aim as a company is to be the vanguard of exotic, gourmet cooking by introducing enticing flavours with carefully formulated blends.

Fused Organic Coconut Milk is a simple and delicious way to add the sweet flavour of coconut to your meals. Fused Organic Coconut Milk contains no stabilizers and no artificial ingredients giving it a superior taste & flavour. Use Fused Organic Coconut Milk in soups, curries, and even ice cream, desserts and cakes! Perfect vegan substitute for dairy milk or cream. Pressed from pure, organic coconut flesh, Fused Organic Coconut Milks are full of coconutty goodness, and free from artificial ingredients, preservatives, dairy and gluten.

The latest addition to our Kingfisher Oriental range, with an optimised recipe and first to market smaller can size. Our 200ml coconut milk supports smaller households and helps to reduce food waste.

Our expert technical team have meticulously developed, through rigorous testing, the ultimate recipe; with 20-22% fat content and no added sugar, for a rich, creamy, fresh coconut taste and smooth texture.

Recyclable with a ring pull for convenience. A five-star rating on Tesco online, zero customer complaints and number one ranking in two independent customer benchmark reviews… we are confident our product is best-in-class.

Cooking Sauces

Voted the “Best Tomato Pasta Sauce for Bolognese” by Which?, this tasty tomato sauce is perfect with mince or Quorn over freshly cooked spaghetti and foolproof for a quick and easy Italian meal. Our vibrant sauce is made with rich tangy tomatoes, onion, garlic and a good hint of basil. Reviewed by our online customers as one of their favourites, this sauce is a must have in your store cupboard and exceptional value for busy families.

Bring the authentic fragrant spices of India to your plate with our Royal Pistachio Korma. This Extra Special sauce is a luxurious combination of double cream, yoghurt and coconut, finished with Pistachio nuts and ground almonds and balanced with the authentic delicate spices of roasted coriander and cumin.

Perfect with chicken or vegetables, we know this sauce is great because our customers have given it a 5* rating!

Fused by Fiona Uyema Chinese Curry Stir Fry Sauce was created by cookbook author, TV Chef and Fused founder Fiona Uyema. Fiona developed this recipe to help healthy but busy home cooks easily create a wholesome replica of their favourite takeaway, but without any artificial preservatives, additives, MSG or refined sugars - unlike many leading Asian sauces. Expect warmth and brightness from ginger, and plenty of spices including star anise, cardamom, turmeric and fennel. This sauce is also a multitasking hero. It pairs excellent with vegetables, chicken, tofu or prawns, and works just as well as a marinade.

A creamy, rich curry sauce made with butter, fried onion and a blend of aromatic spices. The authentic flavours paired with the easy of use makes this a quick meal solution. Use with chicken or veg, rice and poppadum's to create that perfect fakeaway experience.

Sacla’ Rooted In Nature sauces are all prepared and made in Italy with three generations of our family know-how, and are every bit as good for you as they are flavourful and fabulous. Made with love and care, naturally. Following the rhythm of the seasons, and making the most of mother nature‘s bountiful harvest, Rooted In Nature is made with a high content of the best Italian tomatoes for a thicker and more intense pasta sauce. The recipes are authentic and premium, quality, made with only organic ingredients, and are Certified by both The Soil Association & Vegan Society.

Eggs

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6 Mixed weight British Blue free range eggs - Class A - with rich, creamy yolks and a deep flavour. Delicate, pale blue shelled free range eggs with rich, yellow yolks that make them ideal for frying.

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6 Mixed weight British golden yolk free range eggs - Class A - with rich, creamy yolks and a deep flavour.

Morrisons The Best Free Range Golden Yolk eggs come from Maran Heritage breed hens, a traditional breed that lays a dark brown egg. Originally from France, this breed of hen is a dark feathered bird and produces a consistent medium sized egg which we know our customer prefer. Our hens are fed a diet rich on maize which produces a rich golden yolk and have plenty of access to outside space. We work with dedicated free-range famers who adhere to British Lion Quality and RSPCA Assured standards.

Home Baking Kits

Inspired by the widely recognised Emoji, this is a fun and silly home baking kit this kit not only attracts the eye of all children, but also their parents! The kit incudes 8 different eyes and mouths so the customer can get creative with their funny faces, whilst being easy enough to make for all ages. As well as the decorations providing great entertainment for the family, this cake kit does not disappoint on flavour has been made using sustainable cocoa powder.

The rainbow symbol was everywhere in 2020 when the Coronavirus pandemic hit. The rainbow has been embodied by the NHS and has represented people coming together and being united. It has offered hope and light in challenging and difficult times. The vanilla sponge and icing represent ‘clouds’ which allows the rainbow wafer and multi coloured sprinkles to stand out. This kit is gender neutral which makes it appeal to a wider audience. This product can be used to keep kids busy on wet days, cheer someone who, say thank you to family or friends and for adult’s afternoon teas/parties.

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One of two first Best range launches in the baking kit range. A tasty treat for adults and children alike. Infused with wild blueberries and lemon for a sweet and zesty flavour.

Oils and Vinegars

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Oils and Vinegars
£1.55

Vita Coco benchmark. 

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Oils and Vinegars
£5.99

This balsamic vinegar is guaranteed by the IGP certification, which requires the authenticity of its origin, full adherence to traditional methods and the highest standards of quality. Cooked grape must is the main ingredient and comes exclusively from the 7 vineyards of Emilia: Lambrusco, Sangiovese, Trebbiano, Albana, Ancellotta, Fortana, Montuni . After the soft-pressing and cooking of the grapes, the concentrated grape must is expertly blended with our finest Italian Wine Vinegar and aged in antique wooden casks. Only after these stages does the Balsamic Vinegar gain its typical dark brown color and its intense and rich flavour. 

Pickled and Fermented

Good Nude Food was built whilst founder Evonne Morrison was pregnant with twins. The company has grown from start-up to successfully being sold online and in independent stores across the UK, as well as featuring on BBC's Dragons' Den, winning numerous awards and growing a loyal following on social media. Our popular Red Hot Firekraut is a naturally fermented, unpasteurised spicy sauerkraut. It has been described as our “insanely moreish kraut” by customers. Loved by those who can handle some heat. How hot is it? We’d say a medium heat, so not 'blow your head off hot' but it definitely has a decent kick to it. It has a fresh flavour and a crunchy texture. It has an unopened shelf-life of 12 months and can last a couple of months once opened and kept in the fridge (encouraging less food waste). The company only uses local suppliers whenever possible, ensuring the freshest produce is sourced. 

Available in independent health stores, farm shops and delis across Scotland, England and Wales via distributors Greencity and also the Cress Co. Online store services the whole of the UK with sales via our busy website. 

Good Nude Food was built whilst founder Evonne Morrison was pregnant with twins. The company has grown from start-up to successfully being sold online and in independent stores across the UK, as well as featuring on BBC's Dragons' Den, winning numerous awards and growing a loyal following on social media. Turmeric & Ginger Superkraut is a live, unpasteurised, naturally fermented sauerkraut. It was created with the vision of being a nutrient dense, fresh tasting sauerkraut that is easy-to-eat. It has an unopened shelf-life of 12 months and can last a couple of months once opened and kept in the fridge (encouraging less food waste). The company only uses local suppliers whenever possible, ensuring the freshest produce is sourced. Superkraut is thicker cut, to ensure it has a crunchier texture - this is really popular with our customers who prefer the thicker and cruncher consistency. It is a modern, super healthy take on traditional sauerkraut. 

Preserves and Sweet Spreads

Preserves and Sweet Spreads
£1.50

A doubly dreamy rich white chocolate spread with crunchy cocoa biscuit pieces. In the words of the first Asda shoppers to try it: "This spread is so good - it tastes like Milkybar chocolate combined with Oreo pieces". Made with Rainforest Alliance certified cocoa and cocoa butter and sustainably sourced palm oil. Best eaten straight from the jar.

Preserves and Sweet Spreads
£1.50

A hazelnut and cocoa spread made with 13% hazelnuts, Rainforrest Alliance certified cocoa and sustainbly sourced palm oil. Contains 20% less sugar than the brand leader Nutella.

Preserves and Sweet Spreads
£1.50

Our Blood Orange marmalade is full to the brim with juicy sweet Sicilian oranges. The fruit’s characteristic ruby-red colour pops with vibrancy and brightness adding to the culinary delight. The preserve captures the fruits bright citrus flavours while keeping the naturally lingering bitter tones. Its uses are endless from the classic slather onto this buttery toast to a sweet sticky glaze onto BBQ sausages or roasted gammon.

St Lawrence Gold Maple Syrup is the fastest growing Maple Syrup brand in the UK. We offer the widest range of award winning Maple Syrup sourced from the Bas-Saint-Laurent region of Quebec, the Mecca for Maple Syrup. St Lawrence Gold is produced from just 100 Maple Farms using SAP from mostly Sugar Maple Trees. These trees produce this delightful light, Golden flavour syrup which is perfect for adding to Meat, Fish and Plant Based Dishes.

With a unique bottle shape (taking inspiration from Premium Olive Oils) and Gold Embossed label this product offers something very new to the Maple Syrup Category and being 2021 season syrup is fresh from the Tree to Table. Fully recyclable packaging including the cap.

Our range of honeys is amongst the finest in the world, from the original Great Outdoors. Named after St Lawrence, the patron saint of chefs and the iconic Canadian river. All our honeys are Kosher & Halal certified as well as being in fully recyclable packaging including the lid.

Only St Lawrence Gold offers Canadian Honey in the UK and Blueberry Blossom is a new flavour to Speciality Honeys in the supermarkets. A medium-dark flavourful honey with a subtle fruity taste. The result of bees pollinating the blueberry fields of Quebec. Ideal addition to cereals and desserts, or recipes that need a more flavourful honey.

Relishes and Chutneys

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The ultimate sticky red onion chutney. We use sweet red onions & crunchy fresh Bramley apples and add expertly selected muscovado sugar and black treacle. Next we slowly cook our chutney in traditional open vessels to create depth, sweet caramelisation and the perfect texture. The result is a deliciously decadent onion chutney with a warming back note of ginger.

Perfect to pair with mature cheddar, to top a succulent burger or to add richness and depth into gravy and sauces. With no artificial flavours or colours and suitable for vegetarians this Extra Special onion chutney is ideal for all occasions.

This chutney is made using sweet and fresh San Marzano Tomatoes and crunchy fresh Bramley apples with Balsamic Vinegar of Modena for tang and fiery Habanero Chilli for a kick. It is slow cooked in traditional open vessels to create a rich chutney with the perfect texture. The result is a deliciously decadent tomato chutney with a warming back note of habanero chilli. Perfect to top a succulent beef burger or a great addition to grilled halloumi. With a mild chilli rating and suitable for vegans, this unique tomato and habanero chutney is ideal for all occasions.

Relishes and Chutneys
£3.30

Aivar needs no introduction to people who’ve visited or lived in South-East Europe. It’s an iconic recipe passed down from generation to generation and is the trademark product of Macedonian cuisine. Made from flame roasting sweet juicy red peppers, then ground with aubergine to give a sweet and creamy condiment, but there’s no added sugar or cream inside! A popular product with many uses as a side serving or as part of a recipe. Pelagonia Aivar preserves the taste and produce of summer throughout the whole year to be enjoyed with salty cheeses, eggs, sandwiches and meze sharing boards.

VEGAN

 

Dairy Free

Our Salted Caramel Iced Dessert with sauce & fudge pieces has proven a hit with our customers with allergy requirements!

It’s creamy, sweet and indulgent flavours paired with a slight crunch from the fudge pieces make it irrespirable.

It's Free-From status mean consumers can relax and enjoy with confidence.

Our non-dairy alternative to Soft Cheese is perfectly creamy and can be used for either sweet or savoury dishes while also being Vegan Society approved & Gluten-Free!

Its smooth, spreadable texture offers consumers a remarkably versatile product that is perfect for all cooking purposes. Why not try mixing into your favourite pasta sauce or using for your next delicious Vegan-style cheesecake. Cooking not for you? – Spreading over crackers is also a tasty choice...

Its new & improved flavouring is now fortified with calcium which makes the choice inevitable! Produced by Bute Island Foods, Scotland in their entirely Free-From production site.

Our coconut drink is a delightful drink with a silky-smooth texture. Splash over your cereals, dash in hot drinks, or enjoy on its own for a cool quencher!

We've added a few little extras... Calcium, Vitamins E, D2, B12 and Iodine.

Also approved by the vegan society!

Dairy Free
£0.79

Smooth, creamy and versatile oaty drink, made with British Oats, and enriched with added goodness; including essential vitamins and minerals; providing a source of both Calcium and Vitamin D. Why not try in a barista-style frothy coffee or delicious when used in making your morning porridge. At an unbelievable 79p, the Co-op's GRO Oaty One is sure to become a shopping basket essential, maximising inclusivity within our ranges, and offering our customers convenient solutions to make both healthy and sustainable choices. 

Strawberry and vanilla flavour non-dairy ice cream made from soya swirled with strawberry flavoured sauce in a gluten-free wafer cone. Milk free, Gluten free. No artificial colours or flavours. Suitable for vegans. Developed to offer customers a fantastic, tasty dairy and gluten free ice cream cone option. The wafer cone is crisp and the ice cream creamy and delicious.

Our award-winning Garlic & Herb Creamy Sheese is a joyous combination of garlic and herbs, a dairy-free alternative to cream cheese that brings to mind some well known spreadable French cheeses.

Like our other Sheeses it’s made with coconut oil and has established itself as a firm favourite amidst our large catalogue of vegan cheeses.

Vegan Desserts and Sweet Treats

This deliciously rich and moreish vegan chocolate torte is created with a layer of crumbly chocolate biscuit base and topped with a generous helping of firm, bitter sweet dark chocolate ganache. The velvety ganache is made using Belgian dark chocolate & coconut milk, giving it a sense of pure indulgence. It is topped with a lavish dusting of cocoa powder to give it the perfect blend of bitter & sweet. A fabulous dessert for all the family to enjoy at any occasion.

A rich Gluten Free Belgium dark chocolate and sour cherry brownie with a layer of Belgium dark chocolate, gold shimmer and chocolate drizzles carefully crafted by hand for a luxurious look and sensational taste hot or cold.

Developed to be the Vegan dessert as part of Co-ops' Vegan meal deal and has been retained in the range with great feedback from customers, social media coverage and featured in the Housekeeping Magazine.

Suitable for Vegans, Vegetarians and celiac

Vegan Food to Go

This vegan middle eastern salad combines a sweet spiced Butternut squash with a jewelled couscous and a delicious roasted, harissa scented carrot crush. The butternut is chargrilled and flavoured with smoked paprika, cinnamon and roasted cumin. It is sat atop a Moroccan spice and preserved lemon dressed grain. This flavoursome mix consists of giant couscous and quinoa with the addition of yielding chickpeas and the sweet pop of dried fruit in the form of dried apricots and jumbo raisins. The salad is finished with a beautifully smooth harissa roasted carrot puree which rounds off the flavour to perfection. A great vegan food to go salad with the versatility to be used as a side of plate accompaniment to dishes such as roasted lamb or chicken. Enjoy.

GRO Plant - based eating.

Co-op GRO - The Vegan Steak Bake forms part of the Co-op’s plant-based food to go snacking range and can be bought from the hot food to go cabinets in store. Filled with a delicious soya mince in a rich tasty ‘shroom’ gravy, wrapped in flaky puff pastry, this tasty meat free alternative is prepared fresh in store every-day. It’s the same price as it’s meat or dairy alternative; ensuring accessibility to more consumers, contributing to our plans to be carbon neutral by 2025 and still deliver a great flavour/product.

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This is a truly first to market product and a great extension to Morrison's Vegan pie shop range. This products uses the best vegan bacon and vegan cheese and combines them together in vegan pastry. The product tastes fantastic for vegan's and non vegans with flavours of smoky and salty bacon topped with creamy cheese. 

Vegan Meat and Fish Substitutes

Vegan Meat and Fish Substitutes
£2.35

Our Asda Plant Based Fishless Fillets are an innovation masterpiece. Not only do they resemble a delicious, light and crispy beer battered fish fillet you’re accustomed too they also carry the same flaky texture and fresh fish flavours. Not to mention they’re soya free.

These fishless fillets are for everyone from plant-based customers to pescatarians and carnivore fish lovers. Perfect with a side of chunky chips and mushy peas, they’re ideal for anyone wanting to eat less meat but keep the family favourite dinners on the menu.

Life on a plant-based diet has improved tremendously in the last twelve months. So much so, our customers are now struggling to tell the difference between our Asda Plant Based Chicken Style Kiev and our real chicken Kiev!

Asda Plant Based Chicken Style Kiev has placed the dinner classic back on the table for many households. Containing both a source of protein and fibre, these tasty Kievs are prepared with soya and an oozy garlic and herb filling, wrapped in a crispy golden crumb, customers are having to check the label twice to make sure it’s plant-based.

Vegan Meat and Fish Substitutes
£2.35

Our Asda Plant Based Meat-Free Katsu Kiev bring a modern spin to the timeless classic. The hot and saucy authentic Japanese katsu curry oozes throughout your plate the minute you slice. The lightly seasoned katsu sauce is extremely moreish, especially when added to our unique herb and panko flecked crumb giving you that extra crunchy texture. Using the same innovative plant-based chicken recipe as our Asda Plant Based Chicken Style Kiev, the succulent texture will have you checking the packaging to make sure it’s meat-free while continuing to take another bite.

Vegan Meat and Fish Substitutes
£2.35

The Asda Plant Based Mexican Chickenless Bake is the perfect meal for two in an oven-friendly tray for convenience. This hearty plant-based meal has been inspired by Mexican flavours and contains a soya chicken-style breast lightly covered in a spicy tomato sauce with a cornflake flecked crumb. Then to top it off a sprinkling of sliced jalapeños and a vegan cheddar style cheese. Ideal for keeping you warm on a cold night.

Vegan Meat and Fish Substitutes
£2.50

In the UK sales of meat alternative and plant-based products have roughly doubled over the past five years (Nielsen 52 w/e 5 September 2020) and rose 18.3% to £577.4m in 2020 (Kantar 52 w/e 6 September 2020). Morrisons V Taste Tex Mex Burgers are intended for consumers wishing to reduce their meat intake or find vegan alternatives that are full of flavour and texture for summer eating occasions. Succulent courgetti, roasted red peppers, sweetcorn and chickpea vegetable burgers, seasoned with smoky spices. These vegan burgers are packed full of veg and flavour.

Naked Without the Cluck Kiev is deceivingly delicious bringing plant-based dinner to a whole new level.

Naked Without the Splash No Fish Goujons saw the brand take its first splash into the plant-based fish category in April 2021.

This is our first seafood-style product for the Naked brand. Our restless innovation has allowed us to recreate the flavour and texture of fish by using potato flakes, rice flour, vegetable fibre and lemon juice encased in a wheat flour-based batter. Not only have we managed to create a fish goujon that looks and tastes like fish but doesn’t contain fish, we’ve also made it a source of omega 3.

Vegan Pizza, Pastries and Pasta

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Vegan Pizza, Pastries and Pasta
£1.09
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Vegan Pizza, Pastries and Pasta
£1.09
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Vegan Pizza, Pastries and Pasta
£1.09

This beautiful vegan quiche is jam packed with sundried tomato, sautéed potatoes, spinach and herbs, all combined with a creamy oat milk custard, hand topped with tangy cherry tomatoes and then baked in crisp golden pastry case. A delicious 100% plant based quiche with no compromise on big flavours. Approved by the Vegan Society.

Vegan Pizza, Pastries and Pasta
£1.30 as part of 3 for £3

Vegan strips of chicken meat alternative cooked in a light savoury sauce with hints of thyme and pepper, encased in a shortcrust pastry base and topped with a flaky puff pastry lid. A perfect meal solution for one.

Vegan Pizza, Pastries and Pasta
£1.50

Baked using seasoned plant-based filling with caramelised onion chutney and encased in a crisp, golden, vegan pastry at the Vale of Mowbray bakery. The bakery is nestled in the area of its namesake in between the Yorkshire Dales and the North Yorkshire Moors, where pies have been made by passionate people since 1928. Tons of heritage and taste are baked into these pies and are the perfect size for lunch, on the go or indulge with your favourite tipple in front of the TV.

Vegan Ready Meals and Sides

Vegan Ready Meals and Sides
£3.00

A full-on Vegan chilli brimming with character, spice and full of satisfying texture. Our bean chilli is packed with black turtle beans, butter beans, kidney beans and haricot beans enrobed in a tomato sauce infused with smoky chipotle chilli, and a zing of lime. This sits on mixture red rice and turmeric brown rice with fresh chunky butternut squash, baby leaf spinach, red peppers, and a generous sprinkle of crunchy pumpkin seeds.

Vegan Ready Meals and Sides
£2.50

A true Vegan delight! Our Plant Based Katsu Curry manages to marry the flavours of the Far East to perfection. The dish contains lightly breaded sweet potato pieces that crisp to perfection when cooked, adding a balance to the soft fragrant jasmine rice and provide the perfect foundation for the mildly spiced Katsu curry sauce. Enough to convert even the most devout carnivore.

Vegan Ready Meals and Sides
£2.50

A deliciously tasty meat-free burrito packed with the flavours of Mexico. Generously filled with tender pieces of tofu, sweet potato, colourful peppers, sweetcorn, delicately fragrant rice and a smoky spiced tomato salsa all cosily wrapped in a soft tortilla. An authentic taste of Mexico, plant based and vegan society approved.

The GRO Meatball Marinara is a delicious, convenient, fully prepared plant-based meal that makes it easy for customers to live a plant-based lifestyle or chose a plant-based meal. It heroes the colour and deliciousness of plants. The linguine is topped with a vibrant tomato sauce made with sundried tomatoes, garlic, basil, oregano and a hint of chilli. This is topped with ‘shroom balls; a blend of mushrooms, parsnip, seitan and herbs providing a soft, meat like texture and a grated coconut-based mozzarella and a sprinkling of parsley complete the meal. A perfect evening meal or filling lunchtime treat.

Vegan Ready Meals and Sides
£2.50

Seasoned diced potatoes roasted in flavourful cold pressed rapeseed oil and seasoned with our delicious blend of smoked garlic, thyme, sea salt and black pepper. A fresh rosemary sprig is included for additional flavour.

Vegan Snacking

Crispy Italian Broccoli, from southern Italy, battered in a golden coating mixed with herbs and spices. Characteristic Teriyaki taste with soy sauce, garlic, a hint of ginger and chilli. A new tasty idea for many occasions including snacks, party food and as a sides. Vegan Society approved, low in saturated fat, cooks from Frozen, it is the perfect coated Vegetable product.

The Co-op GRO Dark Choc Chunk Cookie offers an indulgent, plant based bakery product with a quality to rival it’s non-vegan counterparts in terms of flavour, texture and appearance. The GRO cookie is studded with vegan Fairtrade Belgian chocolate chunks and, to further support its credentials, its ingredients use RSPO certified palm oil and recyclable & FSC accredited packaging and is the best value vegan product for sale in the grocery market.

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The snacking market is continuing to evolve, with the need for more indulgent treats which still cater for modern lifestyles. Our Date and Cashew Cocoa Orange Balls are Gluten Free and Vegan friendly, and contain no artificial colours or flavours. A perfect treat for Vegan and Gluten Free consumers, incorporating the classic combination of Cocoa and Orange.

Nudie Snacks are a producer of plant-based snacks, that are high in fibre, high in protein, award winning and taste awesome! with a range of plant-based snacks that have a better for you twist, suitable for Gluten Free, Vegans & Vegetarians. Nudie Snacks are first to market with Cauliflower Crisps using 40% fresh cauliflower, utilising sustainable wonky veg grown here in the UK to reduce food waste. Available in two bold favours ,Katsu Curry & Vegan Cheese with Caramelised Onion truly innovating in the world of snacking. Nudie Snacks are an alternative to traditional boring snacks with a great range of flavours and textures.

Vegan Store Cupboard

A light pesto style vegan dressing made with cannellini beans, spinach & vegan cheese. A versatile chilled sauce that can be used as a dip, dressing or marinade for cooking. A core flavour profile which is vegan society approved and the first "plant based" dressing in Asda chilled.

The consumer demand for sustainable and vegan products is showing no signs of slowing down. This is a product that hits these key trends, as well as being a convenient solution for those consumers that may not have the confidence or the time to bake from scratch. The combination of corn flour and jalapeno give this muffin a sophisticated sweet and spicy flavour profile, while the pumpkin seeds add a crunchy texture to the bread. As this is registered with the vegan society, the customer can instantly recognise and trust that this is suitable for vegans. 

Vegan Store Cupboard
£1.25

A creamy and rich plant based Caesar dressing. We use yeast flakes as the hero ingredient here to drive a rich, umami cheesy flavour and yet it’s completely vegan. Emulsified with garlic and tangy Worcestershire sauce and lightly seasoned with salt & black pepper, this vegan dressing is best served over a Caesar salad or try drizzled over a tomato & basil vegan pizza to add additional creaminess and tang.

A problem that faces a lot of vegans is cream substitutes, so with this creamy tomato pasta sauce we have replaced the double cream that would normally be in something like this with coconut cream. Combined with the rich tomato, and balance of the herbs, the taste of the coconut is unnoticeable and provides the creaminess which is very pleasant. This product can either be used stirred through freshly cooked pasta, or even in a pasta bake.

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