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Louise Direito
Louise Direito
Head of Innovation
Krispy Kreme

Louise has been immersed in the food industry for the best part of 20 years working at some of the most recognisable UK and global food brands; Sainsburys, KFC, Costa Coffee and is now Head of Innovation at Krispy Kreme.  Always seeking out the newest and tastiest trends, Louise’s passion for food and for putting the consumer insight at the heart of the business has given her a strong track record in innovative product launches. Judging industry events like the Quality Food Awards is a fantastic opportunity to continue to keep abreast of the latest consumer and culinary trends, whilst drawing on her own experiences of the sector. 

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