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Jason Danciger
Jason Danciger
Managing Director
Hana Group

 "Jason has spent a quarter of a century in the catering & leisure industry, from the start of his career in front of house before donning his chef whites and starting a gruelling journey that led him to the helm of some of London's most prestigious restaurants.

Following a long stint with the Roux Brothers Jason joined other great names such as Roy Ackerman and Justin de Blank initially in his whites before slowly moving to senior management roles with a repertoire of clients from music & film stars to royalty. Cafe Rouge took a hundred years of cafe society and swiftly planted them in high streets over the country aptly joined by Dome, Dragon Inns & Mamma Amalfi. Jason was at the beginning of a ten year journey taking the group from 4 to 160 cafe bars in roles as diverse as operations director to purchasing & marketing director.

Quality restaurants were flying back with successful brands such as Chez Gerard, Livebait and Bertorelli's leading the way with Jason supporting the group as their commercial director running the purchasing, F&B, information technology and property functions. Jason then joined the Spirit group as director of food and put pub food firmly on the map which became a significant growth driver both for their 3,000 pubs and for the rest of the industry. That successful drive continued in his role at SFI where the team took a group with an uncertain financial future to one of the most promising bar groups on the high street with premium brands now that outperformed the sector such as Slug & Lettuce, Ha Ha! and Havana. Jason joined M&S and picked up a number of accolades for hospitality in M&S heading up over 100 restaurants & casual dining outlets and over 300 coffee shops in UK and over 60 global operations.

Jason was also responsible for rolling out of 50 odd new deli counters adding theatre in their food halls as well as revitalising their in-store bakery operation bringing a new award winning design concept to over 450 stores in under 18 months stealing significant market growth. Jason then developed a number of award-winning concepts for The Garden Centre Group as F&B director driving strong increase in customer service, team morale & significant LFL growth and return on investment.

Jason joined Hana Group in August 2016 to oversee group’s brands in UK including Sushi Gourmet, Genji, Sushi & Rabata, Wok Kitchen & Mai. On Sunday Jason is just coming off Thames as member of London Rowing Clubs irregulars and enjoys fresh sushi in summer & oknonomiyaki & hot teppanyaki in Winter

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