A word from our Chairs
2016 was a vintage year for the Quality Food Awards, reflecting the fine work done by the UK food industry last year. Despite the pressures caused by Brexit development teams all over the UK rose to the challenge of developing delicious and innovative products which were entered into the Quality Food Awards in record numbers. Our highly experienced kitchen team worked hard to ensure all entries were presented to the judges in optimum quality, and our teams of expert judges deliberated at length to find the food and drink products which really stood out. The end result was a selection of worthy winners which carried on the proud tradition of the QFAs.
Innovation is key to the continued success of the QFAs and last year we introduced The QFA Small Producer Awards, in association with the Co-op. These awards proved so popular that they are back again for 2017, bigger and better than ever. The judges were knocked out by the passion and innovation displayed by the products entered in these awards, with the Very Lovely Sauce Company proving to be a deserving winner of the Gold for their acclaimed Gingerbread Caramel Sauce.
So whether your company is big or small there is a Quality Food Awards category for you. And we can’t wait to see what you will enter!
It falls to me to offer you some wisdom on preparing your entry......
Treat the entry process like you would a tender document or an application for a job Make sure you answer all the questions and give the judges the information they need to judge your product fully. That way you give yourself the best possible chance of success.
Consider the selection of your entries carefully too - does your product genuinely fit the category you are putting it in? If not the team reserve the right to move it, for instance, a fish with a portion of herb butter is unlikely to do well in a Good Choice! category. What you want to put forward are your strongest products, those that best match the judging criteria as stated on the entry form and you also want to put forward a maximum of two items from a range - pick your strongest two lines in the range or the two you think need the support of an award most to draw people's attention to them. Always include a retail price - nothing can be judged for its value without this, and that is often a key deciding factor when there are two firm favourites.
I very much look forward to reviewing the products you select with a panel of the best chefs, food, packaging, nutrition, marketing, design and photography experts from within our industry.
Come back soon to see our judges for 2017!