Firstly you will need to select the category that your product falls under. View all the categories with definitions here.
You can enter whether you are the product's manufacturer or retailer. You are able to enter multiple products within one form.
Your product must be on sale by 9th November, unless entered into a seasonal category, within the UK for consumer to buy (in-store or online).
Remember the judging criteria when selecting your products: taste; flavour; texture; aroma; ingredients list; value for money; innovation; packaging; presentation – does the product meet its stated aims in the market, and does it do it well?
It doesn't have to be a new product – just a really good one.
2) Information Required
Once you have clicked on your product category and gone to the entry form, you will be required to enter the following information to support your entry:
Product info - name, launch date, price, weight - Always tell us the price: value for money is an important part of the debate
Who it is manufactured for, if anyone
List of ingredients - Judges prefer products with clean ingredients declaration
Cooking instructions - Check that they are set out clearly
Details of UK listings (instore & online)
100-word product description - to include product USPs and aims in the market place. This description will be read out to the judges when they receive your product for tasting so please take care-– judges appreciate being told the “story” behind a product – especially if it has a strong message to communicate.
Upload a pack shot / photo of the product and also a logo of your company
If your product needs other ingredients added, such as baking kits, please make sure that this is clearly stated in the submission
Follow delivery instructions and deadlines carefully, and deliver products to the University of West London on the dates specified
Once your entry has been received, you will be emailed the Delivery Instructions for your tasting samples. We generally ask for eight product samples as judge see packaging and also a whole sample cooked. If you have questions regarding this, please contact firstname.lastname@example.org.
Entry fee per product: £454 + VAT
Small Producer entry fee (fewer than 10 staff and annual sales under £2 million): £119+VAT.
All entries should be paid for before judging commences on 24th July. Payment can be made by credit card or alternatively by invoice if you select this option.
All Small Producers eligible for a reduced rate should complete and submit the Small Producer Form
before entering a category. They will be given a discount 'promo code' to use in the entry form.
You will receive confirmation via email as soon as your entry has been submitted, and in due course will receive details of where and when to send your products for judging in August.
Deadline for entries is 30 June 2017