Launched in 1979, the Quality Food Awards are the most prestigious awards for food and drink products on sale in UK grocery outlets, and this is due in large part to the transparency and robustness of the judging process.
Expert judging panels are comprised of chefs, chef-lecturers, home economists, food writers, and consultants, restaurateurs, food technologists and representatives from regional food groups, all of whom bring their extensive knowledge to bear in the process.
The Quality Food Awards are unique in that they reward great tasting products, with the finest of flavours, textures and aromas. They reward nutritious products, with the finest ingredients lists, while also recognising innovation, great packaging and presentation.
The Awards not only reward achievements in new product development, but also point the way for future success through continual innovation and creativity. Each year the awards demonstrate the capacity of retailers and manufacturers to create marvellous new products.
Over nearly four decades the awards have reflected the professionalism and financial commitment to product development, whether it’s ethnic specialities or new presentations of more familiar foods. Consumer desire for new tastes and food experiences is never-ending and, as a result, the creative collaboration of retailers and food service organisations is also unceasing.
This ever growing of portfolio of events growing to have seven stand-alone events in the UK, Quality Food Awards, Quality Drink Awards, Good Choice! Quality Food Awards, Local Shop Quality Food Awards, Foodservice Quality Food Awards, People's Choice Quality Food Awards and Small Producer Quality Food Awards.
Also due to huge demand from the Irish market, the Irish Quality Food and Drink Awards were launched in 2013 for the retail sector and the Irish Foodservice Quality Food Awards as well as Irish Good Choice! Quality Food Awards were welcome additions in 2015 and 2017 respectively.
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